01
Illustrative residential sample
- Location
- Johannesburg
- Type
- Family home
- Brief
- Warm, clear, practical
01 · What the agent sends
3 bedroom house in secure estate. Main en suite. Other two rooms share bathroom. Open plan lounge dining kitchen. Kitchen has gas hob and scullery. Covered patio and small garden. Double garage. Solar geyser. Close to schools and shops. Pets allowed subject to approval.
The property details are all here, but they still need a clear selling angle, a logical reading order and wording that sounds like the agent.
02 · The thinking before the writing
Lead with family living—not a feature dump.
01
Opening angleComfort and secure-estate convenience
02
Reading orderLiving flow → garden → bedrooms → practical extras
03
VoiceWarm, confident and grounded
04
Fact boundaryNo claim beyond the supplied brief
Before writing the final description, we decide what should lead, how the listing should flow and which tone best fits the property and agency.
03 · Abbreviated delivery preview
A complete listing pack, ready to use.
01
Property headlineEasy family living in a secure estate
Ready
03
Social captionSame property. Platform-ready voice.
Included
04
Editorial reviewFacts, tone and flow checked before delivery
Checked
↗ The paid pack includes the complete headline, portal description and social caption—fully written, checked and ready to publish.